Going to the Search Engine Strategy 2004 Conference

Tomorrow I'll be heading to the Search Engine Strategy 2004 Conference & Expo, organized here in Stockholm by Jupiter Media (thanks Henrik for the tip!). It will be interesting to get acquainted with the latest and hottest in the search field, hopefully streamlined from the hype far too often present in media articles (yes, I did read that Google's capitalization just reached $50 billion, effectively topping up Yahoo!'s mere $48 billion).

For those interested in coming to the conference, free passes to the exhibition are available.