Ho! Ho! Ho! marketing

As it is "this time of the year" once again, one can but pay some respect to the red-clad Santa, who has been sucessfully running his Christmas present business for quite a long time now. I was therefore delighted to read Sean D'Souza's article on Why Santa's Marketing Works Better than Yours!, a witty and well-writen foray on how Santa Claus Inc. jingles all the way  with its great customer-centered philosophy.

"The reason why Santa's marketing works is because he intimately knows your individual needs. If you want a drum kit, you get one. If you want a Barbie, you don't ending up sulking with a xylophone".

Enjoy the reading under the holly, and merry Christmas (alternatively, Happy Holidays, to remain politically correct)!